Corporate Short Films

Program Launches

A “program” is a company’s way of initiating and managing a multi-month (often a year) long initiative; usually tied to a very important business goal. For the most part, programs are the luxury of very large companies. They entail working on sizable teams from multiple departments; all pitching in to make sure the program is designed, launched, and measured properly.

Through BI Worldwide, I’ve been fortunate enough to produce and direct launch videos for quite a few Fortune 500 companies. Many of the programs are one-year initiatives to improve the performance of sales and customer service teams. There's always a recognition & reward element, and usually some type of product or process training. The larger programs culminate in a year-end travel component involving a business theater event with top name speakers and entertainment. The gallery below is from a program designed for the main brands of Gap, Inc.